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Summary
20 years building growth systems. I replace fragmented SaaS stacks and manual processes with AI infrastructure that runs itself.
Skills
+2 more skills
Key Achievements
$1.2M/mo
Revenue - up from $225k in <14 months
Strengths
Data-Driven
Finding and fixing what's actually broken in growth systems
Experience
Senior AI + Growth Strategist
Automation Station
02/2024 - 05/2026 (contract, scope complete)
Founder / Chief Marketing Officer
The Innovative Native LLC
04/2015 - Present
Growth Marketing Manager
Lawclerk
01/2022 - 09/2024 (role eliminated post-Smokeball acquisition)
Marketing Director
Performax Labs
01/2018 - 03/2020
Director of SEO + Content Marketing
Local Lighthouse
07/2012 - 03/2017
Marketing Director (Concurrent Freelance)
Community Real Estate Company
01/2014 - 12/2018 (Yorba Linda, CA, Hybrid)
My Time
+3 more categories
Education
B.A. Psychology
California State University, Long Beach
Tools & Technologies
Roles Where I Deliver the Most Impact
20 years of building growth systems. These are the roles where I create the highest leverage.
Head of Growth / Marketing Lead
Hands-on leadership for teams that need their growth engine rebuilt, not tweaked.
Key Responsibilities
- Lead marketing strategy and team direction at the executive level
- Identify what's broken in growth systems and rebuild the architecture
- Own P&L accountability and board-level reporting
- Build and mentor high-performing marketing teams
- Align marketing efforts with business objectives and revenue targets
My Experience Match
- Scaled agency portfolio 5.3x ($225K to $1.2M/mo) through structural improvements in measurement, attribution, and creative-system reuse
- Led cross-functional initiatives across product, sales, and content at Lawclerk B2B SaaS marketplace
- Managed $50M+ in lifetime media spend across Google, Meta, LinkedIn, YouTube with full budget ownership
- Consolidated 120 reported KPIs down to 45 at Lawclerk, restoring leadership decision-quality
Sr. Growth & Performance Marketing
Full-funnel growth strategy with deep paid media expertise across Google, Meta, and LinkedIn.
Key Responsibilities
- Design and execute full-funnel growth strategies from awareness to retention
- Manage large-scale paid media campaigns ($100K-$500K/mo budgets)
- Build experimentation frameworks and A/B testing programs
- Develop attribution models and performance measurement systems
- Optimize CAC, LTV, and ROAS across channels
My Experience Match
- Owned paid acquisition across Google, LinkedIn, Meta, YouTube at $70K/month per platform on B2B SaaS marketplace
- Managed $250K to $500K in monthly client ad spend across multiple verticals at The Innovative Native
- Built A/B testing frameworks for landing pages, ad creative, and lifecycle email at Performax Labs
- Designed the marketing-ops backbone (n8n, Airtable, HubSpot, GA4) replacing 25-hour-per-week manual reporting cadence
Director of Marketing
Marketing operator who ships AI-powered growth systems. 20 years performance marketing plus production-grade AI infrastructure that replaces fragmented SaaS stacks.
Key Responsibilities
- Own the full-funnel growth stack from awareness through retention
- Architect attribution pipelines that map spend to revenue outcomes
- Build experimentation frameworks running 25+ tests monthly
- Deploy AI-powered automation (n8n, RAG agents, LLM orchestration) replacing fragmented SaaS
- Lead cross-functional teams across product, sales, content, and engineering
My Experience Match
- $50M+ in lifetime managed media spend across Google, Meta, LinkedIn, YouTube
- Scaled agency portfolio 5.3x ($225K to $1.2M/month) via measurement, attribution, and creative-system reuse
- Shipped 80+ production AI workflows running a live marketing, sales, and ops backbone today
- Tier-1 PR placements (CNN, Forbes, WSJ, Fortune, BBC) at 18% reply rate, 4-5x benchmark
Let's Talk
Need AI systems that replace your fragmented tool stack? Let's talk about what you're building.
Or email: [email protected]